Thursday, March 28, 2024

White: Melody of Death (2011)/ T-ARA Bullying Scandal




There is a legitimately great horror movie that could have been made about the K-pop industry (there could easily be body-horror film about what these girls put themselves through just to be accepted by the industry), but White: Melody of Death is content with being a passable horror movie – it often feels like a cross between Final Destination and The Ring. Indeed, the horror is the least interesting aspect of White; the films more entertaining elements center around the behind-the-scenes drama that plagues many K-pop girl groups.  The movie is more interesting in how it eerily parallels the career of its star, Hahm Eun-jung. Granted, she wasn’t the victim of a vengeful ghost but of unfounded bullying accusations that were propped by up spiteful netizens.  Eun-jung was a member of the popular girl group, T-ara, and a year after White was released, the group would be accused of bullying former member, Ryu Hwayong. This was a scandal that haunted the group for nearly half a decade, nearly derailing their careers in the process.  It is impossible to write about White without bringing up the bullying scandal, because bullying is a central plot point in the film.

It is difficult to understand White without knowledge of the K-pop industry.  I had zero knowledge of K-pop while going into this movie. I just assumed that K-pop model was very similar to teeny bopper model we have in the states. While there are similarities between the two, there are also significant differences. It is important to highlight the audition/trainee process to fully understand character motivations in White.  I should also note that most of the information that I gathered about K-pop comes predominantly from two YouTubers, Luvie Irene and Ploopy 678. Luvie Irene gave a detailed breakdown on the audition/trainee process, while Ploopy 678 gives a detailed account of the bullying scandal. If you are a fan of K-pop, then I suggest you check out their channels.

When it comes to auditions, an applicant usually must go through three to four rounds.
Round 1:  Online audition.  This usually consists of a zoom call where the applicant must do a song and dance for the judge. It could take months before the applicant gets a response. It should be noted that the three major agencies in South Korea are SM Entertainment, YG Entertainment, and JYP Entertainment.

Round 2: Private offline audition.  The applicant must perform in front of a judge in a private setting. Most of these auditions happen in South Korea. Occasionally, they will hold global auditions in a few of the major cities. 

Round 3: Applicant performs in front of more judges, and they choose which song the applicant must perform.  The questions tend to be on the more personal side.

Round 4: They ask even more personal questions and then finalize the contract. An applicant might have to go through more rounds, this usually depends on their age and their nationality (foreign applicants might need to do more rounds)

After the applicant has signed the contract, they are now officially a trainee.  No online training – all foreign trainees must move to South Korea (there were a few exceptions made during COVID).  The trainee stage lasts anywhere between two to four years. In rare cases, it might last longer (again this is usually predicated on the age of the trainee.  For example: Hyoyeon (of SNSD/Girl’s Generations) was eleven when she auditioned and spent six years in the trainee program).  The trainee lives a strictly regimented lifestyle – often their cellphones are confiscated, and they are not allowed to date.  They also live in a dorm with other group members. They must also watch their weight (they must keep it between 40-50 kg). This often means certain group members might starve themselves just to keep their weight within these parameters.  The trainee spends the next few years learning how to sing, dance, and speak foreign languages, and other skills (if you ever listen to K-pop music, you will often find they incorporate English phrases into their songs. T-ara’s extremely catchy song, Roly Poly, includes the phrase “I like-like this. I like-like that”). 

After the training period has ended, the group is given a name and then a televised debut showcase. The record label (and sometimes the group) will choose a member to be the leader. This is usually given to whoever is deemed the most mature of the group or has the most experience.  This is not a permanent position and will often rotate (though, the youngest member usually gets overlooked).

White opens with the Pink Dolls competing against the more popular girl group, Pure, on a television show. The audience is ecstatic over Pure – they have won the competition five consecutive weeks. It is now the Pink Dolls turn to perform and they are greeted with indifference – the audience doesn’t boo them, nor do they cheer them on. They are, in a word, boring!  The Pink Dolls consists of four members (Ah-rang, Je-ni, Sin-ji, and Eun-joo).  Ah-rang is the youngest member of the group.  Je-ni is the lead vocalist. Sin-ji is the rapper and dancer of the group and Eun-joo is the team leader. It becomes apparent that the Pink Dolls are a dysfunctional group – while Eun-joo is the "team leader," the other members are dismissive of her and view her as an “old maid.” It is implied that Eun-joo is in her early twenties, while the other members are in their late teens. One of them even suggests that Eun-joo should quit as it would “lower the group’s age average.”  It is also revealed that, before joining the Pink Dolls, Eun-joo was a backup dance. This is also something that the younger members hold against her – she is not even a “has been” in their eyes, but rather a “never was.”  The movie only vaguely touches on the impact of social media when one of the girls whines about the lack of views on the Pink Doll website.  It appears that their dreams of being K-pop idols are now kaput.



Despite the resentment, the Agency representative wants Eun-joo to step up in the leadership role. She even suggests that Eun-joo should prostitute herself to the group’s wealthy sponsor, the mysterious Mr. Choi, to help further her career.  Indeed, the only reason the Pink Dolls aren’t a complete footnote is that Mr. Choi has poured a lot of money into them; this includes moving them into a new studio to rehearse and record in.  The building burned down a few years ago (and was owned by Mr. Choi’s father) and he has renovated it so the Pink Dolls can work on their second album. It is while cleaning up their rehearsal space that Eun-joo finds a pile of old VHS tapes hidden behind a mirror. One of the tapes is labeled “WHITE” and contains a music video of a girl group performing a song called “White.”  The picture quality is extremely poor, and the lead singer’s face is obscured by a white wig, but the audio has managed to survive.  Eun-joo shows the video to the Agency Rep, who decides that she likes the song and that the Pink Dolls will cover it on their next album.  



Eun-joo’s only real friend is Soon-Ye, who was a K-pop trainee but quit because “my body was hurt and my heart was broken, but nothing worked out.”  Soon-ye now gives music lessons and works behind the scenes in the K-pop industry, she doubles for the Pink Dolls – most notably, she performs all the high notes during their live performance of “White.”  It turns out that while Je-ni is the lead vocalist of the Pink Dolls, she also struggles to hit the high notes.  



The girls’ manager arranges for them to appear on a television showcase (Club Wild Showcase) to debut the song “White.” The audience is, initially, apprehensive when they see that it’s the Pink Dolls performing (“Aren’t they bad?”), but completely change their tune when they hear the song “White.” It is a hit with the audience and the Pink Dolls become an overnight sensation.  Their online fanclub surpasses 20,000 members.  Things appear to be looking up – the girls are going to shoot a music video, appear on the reality show, Survival Challenger, and, best of all, appear on the 200th episode of hit TV show, Music Fever.  However, misfortune strikes the group as three of the members fall victim to “freak accidents.”  



One of the subplots of White is over which member will be given the main spot (center) on the video for “White.”  This role initially is given to Je-ni, as she is the lead vocalist of the group. While laying down the vocal tracks for the song, Je-ni starts to feel hot and begins to sweat profusely. She initially chalks this up to her hyperhidrosis and drinks a special tonic that helps her with her condition. However, she manages to drink a month’s worth of tonic in a matter of hours.  Eung-joo is ready to leave the studio when she hears Je-ni screaming from the recording booth. She goes to check on her fellow Pink Doll and finds, to her horror, Je-ni hanging from the ceiling, with the microphone cord wrapped around her neck. Je-ni then pukes up the tonic all over the booth window.  The management manages to save her, but she will be out of the commission for a few weeks. 

After this unfortunate mishap, this main spot is given to Ah-rang, because she is the youngest, and cutest, out of the group. Not to mention, she sabotages Sin-ji a chance at the main spot by posting a video that shows Sin-ji was once an understudy to Pure. Ah-rang has also recently had surgery done on her eyelids and is convinced that the reason why her scars won’t heal is because Sin-ji put chemicals in her medicine, and cosmetics. This touches on a harsh reality of the K-pop world; idols will often get plastic surgery so that they can meet the strict beauty standards of the industry.  It is common for idols to get eyelid surgery so that their eyes look bigger. This isn’t even limited to the K-pop world, many Asian stars, to appeal to American audiences, have gotten eyelid surgery to look less Asian.



 Ah-rang and Sin-ji get into a heated argument and Eun-joo must step in and break them up. Ah-rang also accuses Eun-joo of poisoning Je-ni’s tonic to further her own career. It seems like she is joking but later the two other injured group members are convinced of Ah-rang’s theory. It is also interesting that this theory never makes it way online, because you could bet that, in real life, if a fading idol was given the spotlight after three of her group members fell ill, there would be rumors of foul play.  

While shooting the video for “White,” Ah-rang has camera rig strapped on to her and begins to bleed profusely from her eyelids. She loses her balance and falls off the studio stage.  Like Je-ni before her, she will be in the hospital and out of commission for a few weeks.  This just leaves Sin-ji and Eun-joo.

After careful consideration, the management decides that Sin-ji will be given the main spot (because she is the better dancer of the two).  To boast the popularity of the Pink Dolls, the agency has Sin-ji make an appearance on a reality show “Survival Challenge,” which consists of her having to survive a supposedly haunted building.  She manages to find the exit but is then ambushed by overzealous fans waiting for her outside. During the chaos, her hair gets hooked onto a camera crane; she gets swung around a few times before the crane eventually crashes to the ground, with her underneath. She fractures her spine, goes into a coma, and ends up in the same hospital room as her two group members. 



Eun-joo is convinced that the song White is cursed and that her three mates fell victim to a vengeful spirit.  She must figure out a way to the lift this curse before she falls victim to an “unfortunate accident.” With the help of Soon-Ye, she is determined to figure out the source of this curse, and that involves figuring out who the mysterious singer in the video was. 

The first two-thirds of White are effective and get a tremendous boast from its cast. The characters are well defined and it’s easy to sympathize with their frustration (even if, apart from Eun-joo, they are unlikable). The main reason why the girls act so catty towards each other is that their music career has failed to launch; what’s an even bigger slap in the face is that their biggest rival, Pure, was formed in under a month and has already found massive success.  It is significant easier to scapegoat one another instead of trying to figure out where they have gone wrong.  The only reason Eun-joo puts up with her three immature group members is that this is her last chance to achieve her dream. She has spent nearly a decade working toward her goal of becoming an idol, and it’s hard to walk away from this dream, especially when it is within her reach. Eun-joo confides to Soon-Ye that she doesn’t know what to do if the Pink Dolls are a failure. All she knows is the K-pop lifestyle and isn’t qualified to do anything else. Soon-Ye suggests that Eun-joo should quit the Pink Dolls and they can form their own group, the La La Sisters. Eun-joo contemplates it, but she decides to give the Pink Dolls one more chance.

Hahm Eun-jung is well cast as the frustrated Eun-joo. She does her best to put on a brave face despite the dismissive attitude of her Pink Doll co-members. Eun-joo desperately wants to make it in the industry with her soul intact; despite the insistence of her agent, she doesn’t want to use her body to get ahead.  It’s only when her life is on the line that Eun-joo agrees to see Mr. Choi – in exchange for information about the fire that ravaged the studio a decade earlier, she agrees to sleep with Mr. Choi.  This would be a minor point in most movies, but in White, it is apparent that this encounter traumatizes Eun-joo; the movie, thankfully, only hints at the tryst, but there is entirely scene devoted to Eun-joo sobbing uncontrollably while walking back to the studio.  It is at this point she has thrown all integrity out the window and sold her soul to the devil.  Mr. Choi, despite his limited screentime, is the real monster of the movie; his cold indifference to the horror that the girls have gone through is appalling. Eun-joo is just one of many girls he has exploited, and he (along with his sleazy father) has probably ruined the lives of countless girls, taking advantage of their naïve nature.  He is also a coward; when Eun-joo’s live appearance at Music Fever takes a turn for the worse, he immediately runs for the exit. This last point eerily mirrors the way the music industry turned their backs on T-ara during the bullying scandal; they are always looking to take the path of least resistance, even if that means throwing their artists under the bus. Hollywood is another example of this.

The third act is when the move loses its footing; in a curious decision it shifts the focus from Eun-joo to Soon-Ye.  After Eun-joo’s tryst with Mr. Choi, she finds a suicide note in the studio, and identifies who the singer was; an idol named Jang Ye-bin. It is revealed that Jang Ye-bin was bullied by her peers, who resented that she was given the main spot on the White video. They didn’t just throw verbal assaults her way, they also disfigured her face. She committed suicide and burned down the studio in the process.  After this reveal, Eun-joo and Soon-Ye hire a Mudang (female shaman) to perform a Kut ritual on the studio, to cleanse it of evil spirits. They also hold a funeral for Jang Ye-bin.  With everything, apparently, back to normal, Eun-joo is now free to resume her singing career.  She dyes her hair white and is given the stage name of White.  


However, it’s not just her physical appearance and name that has changed, but her attitude as well.  Eun-joo goes from being a humble, likable heroine to being a self-absorbed diva. 

While being interviewed by a journalist she tells three consecutive lies:
1) She downplays her friendship with Soon-Ye by claiming that the latter is merely an “acquaintance.”  The journalist notices Eun-joo talking to Soon-Ye and comments that the two of them appear to be close. Eun-joo immediately shoots that down. 
2) She denies that she was back up dancer, insisting that it is nothing more than a rumor.
3) She takes full credit for writing and doing the choreography for White.

None of these three things make any sense to me. It would be fairly easy to disprove the last two points, and, if anything, it would make for a better publicity to admit to the first two.  By admitting she was close friends with Soon-Ye, it would show that fame hasn’t changed her and that she is still a “down to earth” girl.  Eun-joo certainly has a “girl next door” type of vibe and it would make more sense for her management to exploit that instead of transforming her into a sex kitten. Though, in the American Teeny bopper scene, the female singers usually start off as “girl next door” types and then, once they hit eighteen, are transformed into sex kittens. Practically every girl singer has followed this trajectory, so that last plot point isn’t all that absurd.

By admitting that she was once a backup dancer, it makes her success even more impressive, while also acknowledging her humble origins.  It is the ultimate rags to riches story: Eun-joo went from being a nondescript back up dancer to being the biggest star in the country.  For example, practically everyone knows that Jennifer Lopez started out as a Fly Girl on In Living Color.  Her management understood just how much more relatable that tidbit made her and made sure to bring up as possible.  If Jennifer Lopez could work her way to the top, then you can too, dear viewer.

My main issue with Eun-joo’s change in personality is that it just doesn’t ring true. This is largely due to Hahm Eun-jung’s sweet natured personality; it’s hard to accept her in a diva role, because she, to be blunt, isn’t bitchy enough to pull it off.  I initially believed that Eun-joo had been possessed by Jang Ye-bin because of how abrupt her change in personality was. It kind of makes sense: Jang Ye-bin’s spirit removed all the competition and could now indulge in the fame she desired by using Eun-joo.  It could have made for an interesting plot twist.  Instead, the final act is just content with copying superior horror films like The Ring, Dark Water, and The Grudge.

Like those movies, there is a final twist – it turns out that the original White was not Jang Ye-bin but a backup dancer, who was bullied by Ye-bin and other girls and committed suicide by drinking bleach.  It also revealed that the dancer’s spirit appears in the music video, directly behind Ye-bin.  While attempting to burn the dancer’s suicide note, Ye-bin was startled by the dancer’s ghost, which led to the studio burning down. Soon-Ye desperately tries to call Eun-joo to relay this information but Eun-joo refuses to listen and insists are performing on Music Fever. Needless to say, all hell breaks loose.  This is also a plot point I don’t buy: in the first half, what separated Eun-joo from the other girls (other than her age) was how perceptive she was. When Ah-rang and Sin-ji began to experience the same symptoms as Je-ni (complaining about how hot is, sweating profusely) Eun-joo notices the pattern and realizes it is more than a coincidence. Yet, when she starts to experience those same symptoms while at the Music Fever studio, she shrugs them off; the symptoms come after Soon-Ye’s warning, which means she should be more alert.  She goes from being a sensible heroine to acting like a dumb teenager. 

The handling of the ghost is also more effective in the first two thirds of the movie; the audience is never given a good look at her. The first time we see the ghost, it is sitting in the background, out of focus, behind Je-ni. This is a pretty jarring moment because there is no build up to its appearance; it’s just sitting there staring at Je-ni. In a later scene, it is obscured by a frosted glass window while talking in Eun-joo’s voice. However, in the third act, all subtlety gets tossed out the window and we are given a good look at the vengeful spirit, and it’s underwhelming.  When it confronts Eun-joo, it sticks out its tongue and does the spider walk. Yawn!  That effect was creepy in the nineties, but it was commonplace by 2011.  It would have been more interesting if the filmmakers would have a chosen ambiguous route:  Is there really a ghost or is it simply the Pink Dolls imagination getting the better of them? 



Like I said, it is almost impossible to write about White without bringing up the real-life bullying scandal that derailed T-ara’s career. It serves as a reminder of the darker aspects of celebrity, fandom, and the internet. 

Here is a brief outline that leads up to the fateful day in July of 2012: 

2009 – T-ara is formed by MBK Entertainment.  The original pre-debut line up consisted of five members: Jiae, Jiwon, Eunjung, Hyomin, and Jiyeon.  These five trained together for three years under Mnet Media. In June, Jiae and Jiwon announced that they would be leaving T-ara due to “creative differences.” They were replaced by Boram, Soyeon, and Qri three weeks before their debut.  In July, the group was moved from Mnet Media to its subsidiary, Core Contents Media.
 T-ara makes their debut on MBC’s Radio Star talk show.
Their first performance is on Mnet’s  M Countdown on July 30 and is the subject of criticism; people complained it was lip-synched and of the amateur production values.  It was announced afterwards that all their future performances would be performed live.
On November 27, T-ara releases their debut album, Absolute First Album. It features the hit song “Bo Peep Bo Peep.”  The strength of this song helps put T-ara on the map. 
2010- July 16 – it is announced that Ryu Hwa-young will join T-ara, making her the seventh member.
2011 – June 29 – T-ara’s second EP, John Travolta Wannabe, is released.  It features the hit song “Roly-Poly.” It becomes the highest selling single of 2011. The group reaches superstardom. 
November – T-ara releases “Cry Cry,” which peaks at number one on the Billboard Korea K-Pop Hot 100.
T-ara released their third EP, Black Eyes, which charts at number two.
2012- Lee Areum joined T-ara, which expanded the group to eight members. 
June 6 – T-ara releases their first Japanese album, Jewelry Box.  
Shortly afterwards they embark on their first Japanese concert tour, and this is where the drama begins.



The controversy began on July 25th when Hyomin wrote this cryptic post on Twitter,
“The difference in levels of determination. Let us have more determination. Fighting!!!”
The other members mirrored Hyomin’s sentiments and responded positively to her tweet.
The only one who disagreed was Hwayoung, who replied with,
“Sometimes, even determination is not enough. At times like this, I feel upset, but I trust that it’s a blessing in disguise. God, you know everything, right?”
It was then that Hyoyoung (Hwayoung’s twin sister) chimed in, “My better half is suffering. My heart hurts, no matter what anyone else says. (Hwayoung) you can get through this!”
Hwayoung replied, “I only have you!”
It was after this exchange that had fans scratching their heads. Why were the other members passive-aggressively ganging up on Hwayoung? 
To add fuel to the fire, on July 27th, T-ara returned from the Japanese tour and the press, and fans, were greeted by the sight of Hwayoung wearing a cast on her left leg and being pushed in a wheelchair.  This made for extremely bad optics – they couldn’t believe T-ara would publicly criticize Hwayoung for being injured. 



This was when the rumors of bullying began to spread across the internet, and online sleuths spend hours scouring the internet to look for evidence that backed their claims. In one famous instance, a video of Eun-jung jokingly shoving a rice cake in Hwayoung’s mouth was interpreted as an attempted murder.  Practically any perceived slights against Hwayoung were interpreted as bullying – netizens often assumed bad intentions where none existed.

On July 30th, it was announced that Core Contents Media was terminating Hwayoung’s contract, due to differences between her and the staff.
This announcement infuriated the fans and they, naturally assumed, that the company was “blaming the victim” and caving to the demands of the bullies (the other T-ara members).  This led to a major backlash.  The more zealous fans burned their T-ara merchandise.  Less than a week after this scandal broke out over 6,000 people left the official T-ara fan club. Whenever the girls performed on television, they were often greeted with boos, and in some instances, the fans would turn their backs toward the stage while T-ara performed. This scandal haunted T-ara for years and it derailed their singing and acting careers; Eunjung was forced to leave the show, 
Five Fingers and quit her tenure on the variety show, We Got Married, because of how intense the backlash was. The girls were so demonized in their home country that they devoted most of their time to overseas promotions (China, Vietnam, and Japan).

Flashforward to February 8th, 2017 – Hwayoung and Hyoyoung appeared on the show, Taxi, and talked about their experience with T-ara. Hwayoung even shed a few tears on camera over the alleged bullying she suffered (even though she initially denied the bullying). The day after the episode aired, a former T-ara staff member came forward and said, “I can’t watch Hyoyoung and Hwayoung play the victim.”  The staff member revealed that the injuries Hwayoung suffered while on the Japanese tour had not been that severe, and, in fact, she had been given the “all clear” by the doctors to perform.  His claims were further backed up by photos taken at the time that showed Hwayoung walking around on her two feet. The wheelchair was nothing more than a PR stunt by Hwayoung to generate sympathy from the media and fans.

Even though Hwayoung had been cleared by the doctors to perform, she put up a fuss and claimed she wasn’t ready to perform. While the other group members spent all day rehearsing for the upcoming concert at the Budokan, Hwayoung rested at the hotel, and got her nails done. This was an especially grueling rehearsal for T-ara and the crew; with Hwayoung out the line up, that meant they had to rearrange the choreography, redistribute Hwayoung’s lines, and adjust the lighting. The girls spent nearly eight hours rehearsing and only got three hours of sleep afterwards. 
This was what prompted Hyomin to write her tweet about “determination,” she was frustrated.  Now, it probably wasn’t the best idea for Hyomin to air T-ara’s dirty laundry online, but given the circumstances, it is easy to understand her frustration. Plus, she didn’t directly call out Hwayoung. If neither Hwayoung nor her sister had responded, you would have assumed Hyomin was addressing the entire group.  Hwayoung did perform one song at the concert, while sitting on a chair. 

Before the group was set to appear at the Music Bank, Hyomin tried to bury the hatchet with Hwayoung, but was rebuffed. Hwayoung’s response to Hyomin was, “There is nothing that I feel bad for, so I have no reason to say I’m sorry.” She then walked out of the Music Bank venue and didn’t come back. This resulted in an awkward performance where Hyomin had to sing Hwayoung’s parts off a cue card.

It was shortly after that other staff members came forward to tell their own Hwayoung Horror Stories.  Hwayoung initially denied these claims, but things took a turn for the worse when threatening text messages sent from Hyoyoung to Areum (the youngest member of T-ara) were leaked to the press.  The twin sisters eventually admitted that most of the claims were true. 
T-ara was finally vindicated.  In biggest irony, the same people who spent nearly half a decade trashing T-ara completely backtracked on their position, and soon after the hashtag #Justice_For_Tara began to trend on Twitter.

 The damage, however, had been done and it was shortly after that Soyeon and Boram terminated their contracts with MBK Entertainment.  T-ara was now a quartet (Eunjung, Hyomin, Jiyeon, and Qri) – Areum left the group in 2013.  In June 14, the group released their ninth EP, What’s My Name.  Even though their reputation had been restored, on January 3, 2018, Hyomin announced that she, Jiyeon, Eunjung, and Qri would not be renewing their contracts with MBK.  This led to legal dispute between the girls and the agency, where MBK tried to register a trademark for the name T-ara. The four members responded by filing documentation that rejected MBK’s claims. On January 8, 2019 the KIPRIS (Korean Intellectual Property Rights Information Service) rejected MBK Entertainments trademark application, which meant that the remaining members could continue to tour as T-ara.
While the scandal derailed the girls’ careers, it didn’t destroy them. In 2021, after a four-year hiatus, T-ara reunited and released a new single album
Re:Tara.  Though, not all the members of T-ara would have a happy ending; while writing this review (March 27, 2024) it was reported that Areum was hospitalized after trying to commit suicide; between the bullying scandal and an (allegedly) abusive marriage, she has had quite a rough journey.  

The T-ara bullying should be a valuable lesson about waiting for all the facts to come out before jumping to conclusions. Groups like a T-ara will always be the subject of rumors; there are always going to be netizens who are gunning for groups like T-ara and will use these rumors as ammo against them.  Unfortunately, for T-ara, so many people took the bait and immediately declared these girls guilty, even though there was little evidence to back these claims. The irony is that detractors were engaging in the very activity they claimed to despise, bullying. The last decade had been never-ending nightmare for T-ara (from being hated by the fans and media to having to fight MBK for their name) yet, through it all, they continued to get up on stage and perform. It would have been perfectly understandable if they had thrown up their hands in frustration and quit, but they choose to stand their ground and, eventually, were vindicated. You may not like their music, but you have to respect their strength and courage. 

It was also mistake by management to add two additional members to T-ara. They were a solid six-member group, and the addition of two members (Hwayoung and Areum) was a time bomb waiting to go off. The six members had developed a repartee with each other, and the addition of two members threw off the chemistry. My theory is the reasoning behind this move is that management wanted to imitate Girl's Generation (SNSD), who at the time had nine members. Except, in the case of Girl Generation, the nine members had been there from the beginning (there had been no turnover) and had great chemistry with each other. It must have been extremely awkward for Hwayoung and Areum to join an already established group (the only member who was close to their age was Jiyeon).  In Hwayoung’s case, she was not a popular member and often got very little screentime – she was, basically, a glorified back up dancer. That does explain why she pulled the stunt with the wheelchair - to bask in the attention she desperately desired. 

I don't want to fully demonize Hwayoung, because I really don't know her full side of the story. There are videos and articles that label her as a villain, however that would imply that she was some genius mastermind who planned this backlash. I don't think she is villain, more than likely she was an angsty, immature teenager who, on a whim, pulled a PR stunt to gain sympathy. She couldn't have foreseen the consequences of her actions. What started out as a PR stunt quickly morphed into an unstoppable Frankenstein Monster that rampaged across the internet. Netizens choose to believe these rumors (despite the lack of evidence) because it was a chance to knock T-ara off their pedestal. If there is one thing the public likes more than a success story, it is watching a celebrity fall from grace.


Cast: Hahm Eun-jung (Eun-joo), Hwang Woo-seul-hye (Soon-Ye), Maydoni (Sin-ji), Choi Ah-ra (Ah-rang), Jin Se-yeon (Je-ni), Byun Jung-soo (Agency representative), Kin Young-min (Lee Tae-Young), Kim Ki-bang (Manager), Yoo Mo-ri (Jang Ye-bin), Kim Soo-Hyun (White), Lee Jun-ho (Music  Fever host).

Directors: Kim Gok, Kim Sun
Writers: Kim Sun, Kim Gok
Running Time: 106 min.


No comments:

Post a Comment

Reply 1997 (2012)

After I had finished watching the epic series Reply 1988, I decided to check out the other two entries in the Reply series, Reply 1997 and...